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Privacytech

13 May 2024
Targeted Ads: Precision Marketing in a Privacy-First World

Targeted Ads: Precision Marketing in a Privacy-First World

What is marketing and its types? Marketing refers to any actions a company enacts to attract an audience to the company’s product or services through high-quality message delivery conducted in different ways. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, […]

10 May 2024
Technical aspects of GDPR compliance

Technical aspects of GDPR compliance

The GDPR establishes the fundamental principles of personal data processing, but, at the same time, the regulation does not provide preferable technologies or methods. Thus, to bring the system into compliance with the regulation, it is necessary to obtain that information from third-party sources. The logic of the regulation creators is that the variability of […]

10 May 2024
Risk Control & Risk Factors in Cybersecurity

Risk Control & Risk Factors in Cybersecurity

In today’s rapidly evolving digital landscape, ensuring information security is paramount for organizations and governments worldwide. Significant challenges arise from countless possible negative events, which threaten overall system security, data integrity, and confidentiality. These events, ranging from accidental data leaks to massive dedicated cyber-attacks, can result in severe consequences not just for data processors, but […]

24 Jul 2023
Adequacy decision for data transfers under a new Data Privacy Framework

Adequacy decision for data transfers under a new Data Privacy Framework

At a time when a huge number of companies from the EU use various software solutions and services of both large technological giants and small startups registered in the USA for carrying out processing activities, and the same tech giants from the USA process large volumes of personal data in the EU countries , the […]

11 Apr 2023
Privacy Tech solutions to enhance privacy compliance. Part 1.

Privacy Tech solutions to enhance privacy compliance. Part 1.

In 2018, when GDPR triggered the massive paradigm shift of the importance of privacy compliance, most stakeholders at the market started with the so-called paper-based privacy compliance approach.  It was like “we will develop many policies and implement them”. Well, GDPR compliance is not just about having policies in place, it means that GDPR principles […]